Vegetable Parade

Biography

Research consistently shows that Baby Boomers are far more digitally connected than outdated stereotypes suggest, with approximately 78% of adults aged 65 and older now owning a smartphone . However, the nature of their engagement differs significantly from that of younger cohorts, as only 14% report being online almost constantly, compared to 63% of adults aged 18 to 29 . This data reveals a pattern of deliberate, session-based use rather than continuous scrolling, which has profound implications for how and where marketing messages can effectively reach them.

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